Articles by Jenny Lescohier

Friday Roundup: Colorado, US acquisitions | European rental forecast | equipment demos
Published on: 31 May, 2024
The last week of May, 2024 saw US-based companies acquiring in Colorado, a report about the state of European rental, and lots of new machines being shown on site
Going mobile: A must-have customer experience
Published on: 29 May, 2024
Paul Maddison, director of digital innovation at United Rentals, talks about what defines a valueable digital interface for customers, and why you need one
A tale of two markets: Rental faces differing forecasts in US and Europe
Published on: 28 May, 2024
The latest reports show equipment rental in two key regions, while driven by similar forces, is taking separate paths for now
AI-powered robotic excavators take direction on site
Published on: 23 May, 2024
Gravis Robotics is developing a module that attaches to individual excavators so they can work to spec every day on the job 
Friday Roundup: ARA updates forecast | United Rentals acquires in Europe | Dieci launches telehandler upgrades
Published on: 22 May, 2024
The week in equipment rental saw growth in several areas, including the ARA’s prediction for higher rental revenues in the US, and United Rentals expansion in Benelux
Interview: SmartEquip sets its sights on new markets
Published on: 21 May, 2024
Part of Ritchie Bros’ umbrella of companies, SmartEquip looks to expand its equipment lifecycle support and parts procurement platform across the globe
Friday roundup: ERA opens in Lisbon | Caterpillar highlights | United Rentals’ growth
Published on: 16 May, 2024
European rental firms gathered for two days of networking in Lisbon, Portugal, while corporate giants Caterpillar and United Rentals each progress with forward-thinking initiatives 
Herc acquires East Coast rental business
Published on: 07 May, 2024
Herc Rentals continues its expansion with addition of four-branch firm 
How Sunbelt Rentals plans to become a $14-billion company in five years
Published on: 01 May, 2024
Focused on growing specialty rental alongside an ambitious goal for greenfield startups, Ashtead’s US-based rental giant laid out some ambitious goals with its Sunbelt 4.0 five-year plan
Interview: Will a ban on noncompete agreements affect US rental consolidation?
Published on: 26 April, 2024
Josh Nickell, VP of equipment rental with the American Rental Association, talks about whether the FTC’s latest move will change the landscape of the US rental industry
US Federal Trade Commission votes to ban noncompete agreements
Published on: 24 April, 2024
New rule could affect the landscape of the North American equipment rental industry, currently undergoing a wave of consolidation
Striving for greater ‘rentability’ in France
Published on: 18 April, 2024
As Intermat arrives, how is the French rental market doing?
Interview: Don’s Rental on the struggle of the independents
Published on: 12 April, 2024
Dave Dworschak, second-generation owner of US-based, homeowner-focused Don’s Rental, says it’s tough out there for smaller equipment rental companies in remote markets
Part Two: Industry veteran Mike Disser on what independent rental companies need to thrive
Published on: 08 April, 2024
Whether you’re looking to sell your business and want to go the distance, Disser offers industry wisdom to help companies reach their goals
Where is HVO gaining a foothold in the US?
Published on: 04 April, 2024
US West Coast Cat dealer Peterson Power Systems generated power with 8 million gallons of HVO as a renewable drop-in replacement for diesel fuel
Industry veteran Mike Disser reveals what he sees as the keys to success in rental
Published on: 27 March, 2024
Recently joining forces with RMC Consults, Disser calls on 20 years in rental to provide insight into what it takes to go the distance 
ARA aims to fill workforce pipeline with those who are ‘Born for This’
Published on: 25 March, 2024
New campaign targets young people with a natural passion for working hands on with equipment
Interview: Kevin Fitzgerald talks about REIC’s increased focus on specialty rental
Published on: 20 March, 2024
REIC saw the potential in specialty rental a decade ago, and its executive chairman says there’s every reason to stay the course for the future
JCB continues commitment to access equipment with new telescopic boom for NA rental market
Published on: 07 March, 2024
UK-based OEM plans to expand line, manufacture locally to serve market
John Deere reports on the status of its new excavator line
Published on: 28 February, 2024
Following the end of its manufacturing agreement with Hitachi, John Deere has been working on the introduction of its own line of excavators, designed and built in the US
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